Kodak Re-Focus/Hardware Is Out: Celluloid Junkie

Celluloid Junkie nails it again, scooping the news about Kodaks intentions to significantly leave the field, dropping their hardware and integration group, everything but the preparation and distribution of preshow content and playslists.

In a 20 November article titled Kodak Digital Cinema Undergoes Major Strategy Shift,  J. Sperling Reich at Celluloid Junkie confronted Bob Gibbons, Director of Marketing and Communications for Kodak Digital Cinema about recent “whisperings in conversations throughout the motion picture exhibition industry about organizational changes at Kodak Digital Cinema. He announced:

“We’re going to discontinue all development and manufacturing of our preshow advertising systems, our Kodak screen management servers, our Kodak theatre management systems and what I refer to as our role as a feature systems integrator, putting the packages together and marketing the packages.”

According to Sperling’s report, Kodak will instead;

  • provide services and support for existing systems
    prepare and distribute preshow content and playslists
    continue Kodak’s network operations center services
    develop and license digital cinema technologies to be commercialized by others

There is an attempt to hone in on what that licensing concept means, plus some thoughts of what this event of another large player leaving the field, mentioning Technicolor and forgetting DTS – read the entire report at:
Kodak Digital Cinema Undergoes Major Strategy Shift,
J. Sperling Reich
at Celluloid Junkie


Leave a Reply

Your email address will not be published. Required fields are marked *

+ eighty seven = ninety four