The 2007 Cookson prediction that the manufacturers of consumer equipment wouldn’t stop at a quality equivalent of what is seen in the theater proved true with a twist at CES 2010. Instead of educating their market, pointing out that with the latest USB 1.4 and Blu-ray specs they are able to saturate the screen with more colors and higher frame rates, they put their chips into the 3D basket. Maybe it will play out for them.
Looking at the professional market, one has to suspect that if an exhibitor didn’t change for Avatar, they are going to wait until everything makes sense. The Series II projectors will help – perhaps getting some equipment through the compliance check-out pipeline would help as well. Likely, it is greater availability of money. Not a great time for Mr. Iger to be changing the rules for Disney releases as far as the cinemas are concerned. [Is there a master plan behind Disney’s house cleaning?]
Notwithstanding, there are movies in the pipeline, and from the looks of things, the ability to make 3D movies is becoming commoditized. I’ll have to wait until there’s an iPhone app. (Reminds me…did everyone pick up the AJA iPhone app?)